Check Domain Authority and Page Authority, Then Raise Them

How to Check and Improve Domain Authority and Page Authority

Learn how to check domain authority and page authority with Moz, then raise both scores with on-page SEO, faster loading and quality backlinks.

By Comfy Blog Newsroom

Published June 28, 2021, 8:16 AM WIB 3 min read

Landing on the first page of Google is a dream. It is not easy to achieve, because many factors decide a website's ranking and competitors are everywhere in the world. Knowing tips to raise your website's PA and DA (Page Authority and Domain Authority) is not enough on its own. You also need to check your PA and DA regularly.

How to Check a Website's PA and DA

Before you try to raise the PA and DA of your website's pages, it is important to know your current score. Fortunately, checking PA and DA scores is easier than you might think. First, just visit the official Moz page at http://analytics.moz.com/.

Next, enter the address of the website or blog you want to analyze and click search. Make sure the address is correct to reduce the risk of a faulty analysis. It does not take long: an overview section appears with data on the scores you received, from keyword rankings to linking domains.

If you are curious about your PA score, click the Compare Link Profile option in the left sidebar menu. On that page, users see the PA and DA results together. If the results are disappointing, it is time to apply tips to raise your website's PA and DA.

How to Raise a Website's PA and DA

Fortunately, there are many ways to raise a website's DA and PA, one of which is on-page SEO optimization. It helps Google recognize and understand what is on your pages, then list them in search results for the relevant keywords your prospective visitors use.

On-page SEO can be done in many ways: publishing quality content, using popular keywords, optimizing photos and videos, using headings and subheadings, optimizing titles along with descriptions, adding internal links, and more.

You also need to improve your website's loading speed. This is just as important, because people today tend to want things instantly. If a site cannot be opened within a few seconds, they are likely to look for a competitor's website to get the information they need.

The next tip to raise PA and DA is to build quality backlinks. Of course, backlinks should not be chosen carelessly. It is advisable to pick quality websites that search engine users look for often. Besides adding backlinks, do not forget to promote your website on social media.

Wondering why your website never shows up on the first page of search results? Try checking with the tutorial above. If your PA and DA scores are disappointing, you should raise them right away. Everything from building backlinks to on-page SEO optimization is needed. Good luck!